I-New’s Mobile Marketing Solution enables most efficient advertisement creating a win-win situation for every involved party – Operator, Advertiser and Subscriber. The mobile marketing module as add on to the CRM functions enables to deliver pin-pointed ad content to the end subscriber. This may be performed in mainly two ways; Casting, so pushing information to the subscriber from the platform; - or to intercept P2P or A2P traffic and enrich the communication by adding content to the existing message or communication. Subscribers are benefitting in such case from receiving information which matches their profile and accruing bonus points or receiving gifts, while the operator creates additional revenue streams from 3rd parties for the delivery of such information, i.e. retailers, who can on the other way improve their brand by personalized advertising information.
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